Scent in the voyages

Consumer behavior change is what all business are dying for. If they can crack the code, you know the result. That's why there is a discipline called behavioral science. Small, Crafty changes to existing products or services can present striking results.

Let's go back to 10 -15 years back when 688688 taxi service was active and think of the booking process you will have to go through. I know its a hassle.

Of course, a telephone call had to be made, proper communication and explanation had to be done (Pick Up and directions) and at the end of the trip, cash had to be there and the driver sometimes did not have the change. So all sort of problems to annoy a person. Some brilliant and awesome taxi apps (Pickme in LK) had seen this issue and addressed it marvelously.

Now you can book a taxi like a King or a Queen, with pinpoint precision and you get to observe the drivers progress (On the map), the expected arrival time as well. Its no stress zone all together. No irritation.

More benefits! Cash payment is an option and the credit cards can be registered to the app so the pain of carrying the cash around is fired. (Not only rides they have pickme food, trucks, market and many more).

So have you ever thought that the behavior of getting a taxi would be this easier? Now we hardly call a taxi service instead the app is our viable option and it has profited the business immensely because the usage has colossally increased.

So the mentioned small 'Nudges' have given these business models an immense stature and literally they are just on fire. They have done some improvements to an existing service. Simply put, some subtle behavioral interventions.

To end, businesses should understand the power of behavioral science and the unthinkable change it can bring to the table.

Always Inspired by - @RorySutherland